Competition in the business world is constantly growing, which has made it tough for companies to attract and hold customers. In this scenario, organizations can only gain an upper hand if they are following customer service best practices because customers prefer brands that not only deliver what they promise, but also treats them well.
Here are 4 customer service best practices for customer service managers to follow:
1 . Never Over Promise and Under Deliver
Without a doubt customers love brands that surprise and delight them with excellent customer service. However , sometimes in an effort to create a WOW experience, businesses tend to over promise and fail to deliver. This completely devastates a customer's experience and convinces them to make a switch.
Hence it's best that instead of going over and beyond, corporations should first look to meet customer expectations. Let them know what exactly you are going to offer them and what services they'll get. Once your customers' expectations are set then, every time you exceed them, it will get you a consumer for life time.
Customer Service Practice for Business
2 . Create Self-Service Experience
According to a study, 67 percent of the customers would opt for self-service than human support, if it is made available to them. Keeping this research in view, business managers should look to create self-service experiences, so shoppers can help themselves and swiftly find the answers to their queries.
A well-thought-out help desk will also enable managers to reduce the number of tickets customer reps generate. This will remarkably lessen reps' load and improve their productivity, which will again benefit the retailer.
3. Address Issues Right Away
Mistakes happen as it's not possible for any company, even a Fortune 500 business, to never commit an error. Apple is a prime example in this regard that has recently made a mistake, when customers found that one of its latest smartphone models (iPhone 6 Plus) bends in the pocket. However , instead of hitting the panic button the company dealt with the issue smartly.